# Lightbox Banners

Discover the Lightbox Banners feature in [Post Affiliate Pro](https://www.postaffiliatepro.com/ "Post Affiliate Pro - Affiliate Software"). Engage your audience with interactive, attention-grabbing ads that boost [brand](https://www.postaffiliatepro.com/affiliate-marketing-glossary/brand-awareness/ "LiveAgent - Brand") awareness and drive conversions.

- AffiliateMarketing
- BannerAds
- PromotionalMaterials
- Engagement
- eCommerce

**Available in:**

- [Post Affiliate Pro](https://www.postaffiliatepro.com/pricing/)
- [Post Affiliate Pro Ultimate](https://www.postaffiliatepro.com/pricing/)
- [Post Affiliate Network](https://www.postaffiliatepro.com/pricing/)

## What is a lightbox banner?

The lightbox banner is a type of [interactive](https://www.postaffiliatepro.com/blog/best-ways-to-use-interactive-content-to-attract-affiliates/) ad that uses images to grab users’ attention. It opens every time the page with the banner code loads. Most types drive traffic or generate leads. The purpose of lightbox ads, however, is to build brand awareness through engagement.

To set it up, click **Configuration > Features** in the merchant panel and reload the application after you activate the feature. Now that you’ve reloaded the application, you can create your [Lightbox banners](https://support.qualityunit.com/247495-Lightbox-Banner) in the **Banners manager**.

## Are lightbox banners right for your marketing strategy?

Depending on the campaign’s objective, you can use lightbox banner ads in various industries. However, they are mostly used in [eCommerce](https://www.postaffiliatepro.com/affiliate-marketing-glossary/e-commerce/). The lightbox banner displays a clickable image that the merchant adds in the banner settings. After the visitor clicks on this image, they are redirected to the merchant’s landing page.

Since they have to hover over the Lightbox ad to expand it, your target audience will be more engaged and considered more qualitative. As a result, your audience will be able to learn about and understand your products better.

By using lightbox banners, you can reach the right audience at the right time. The ads can be targeted according to various criteria (remarketing, audiences, topics, etc.), and you pay only when visitors click on them. An advertisement is considered engaged when someone clicks on it and keeps the page open for more than 3 seconds.

Along with creating compelling content, you can adjust your ad format to achieve your advertising goals.

This type of advertising aims to deliver more engaging customer experiences that stand out to both new and loyal customers. With engaging content like online videos, catalog promotions, and ads encouraging exploration, you can satisfy more customers and quickly expand your client base.

## Frequently asked questions

**How are lightbox banners beneficial?**
Lightbox banners allow you to create memorable content which will increase engagement and awareness. It not only boosts your revenue by effectively marketing your products and services but also keeps customers engaged and improves their overall satisfaction.

**What are lightbox banners?**
A lightbox banner is an interactive ad that uses images, videos, or a combination of both, to quickly capture the users’ attention.

## Learn more

[What Are Lightbox Banners? Complete Guide to Interactive Display Ads](https://www.postaffiliatepro.com/faq/what-are-lightbox-banners/)

### What Are Lightbox Banners? Complete Guide to Interactive Display Ads

Learn what lightbox banners are, how they work, and why they're effective for [affiliate marketing](https://www.postaffiliatepro.com/affiliate-marketing-software/ "Best Affiliate Marketing Software"). Discover the benefits, technical specs, and best practices.

### Campaign, Banner, And Affiliate Report Feature

Keep an eye on important reports in your [affiliate](https://www.postaffiliatepro.com/ "LiveAgent - Affiliate") marketing program. Find out about Post [Affiliate Pro](https://www.postaffiliatepro.com/audit/ "SEO audit of every page: topical focus, drift from section centroid, near-duplicate detection, and consolidation candidates.")'s next-level reporting system.